Belle Tire Near My Location – Belle Tire Distributors Inc. has a new brand foundation. and a year-round media strategy. The new “My Guy” campaign is designed to reinforce Belle Tire’s position as a source for affordable and reliable tires and auto care.
The program conveys the message that people rely on their trusted “guys” for everything from plumbing to financial advice, to tickets to the big game via television and radio and digital jobs and weapons in the store. When they need a “car guy” the best choice is the folks at Belle Tire – introduced by Tireman, Belle Tire’s long-standing brand name.
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“We don’t think of My Man as an advertising campaign. This position represents our brand and shows what Belle Tire has been doing since our inception until today. The people of Belle Tires are different,” said Don Barnes III, president of Belle Tire.
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“My Person is for everyone at Belle Tire – behind the counter, on the service floor, in the distribution center – and our promise of quality and value to our customers. An internal conference call it’s like a commercial,” he said.
The television schedule includes primetime programming in all of Belle Tire’s key markets in Michigan, Indiana and northern Ohio as well as sports programming, leveraging Belle’s extensive sponsorships. in the Midwest region. Check out the new TV spot:
The company says its brand positioning and year-round media strategy is designed to build awareness and relationships among a wide range of hat consumers across genders and generations. My Husband plays a role in all of these goals and is always front and center in everything – whether it’s a seasonal promotion or a store opening.
There will be more competition from big box stores and online tire sales. Belle Tire understands this new marketplace and has increased its digital presence, including advanced search and social media strategies to be there when customers are looking for tire advice. car services.
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Belle Tire will also introduce a new website this financial year to complement its renovations. The launch of the new belletire.com will be announced in the near future.
The news about the rebranding is the first step from Marc USA, and will break on all channels on October 3 at the start of the fall tire sales season. The company was named Belle Tire advertising agency in July.
The company was founded in 1922 when the first Belle Tire location opened in Detroit and has grown to 99 locations throughout Michigan, northern Ohio and Indiana. Named No. 9 on the New Tire Dealers 100 list of the nation’s largest independent tire dealers. the next three years. Don Barnes III, president of the growing tire retailer in Allen Park, Michigan, says Belle Tire’s future is broad, but the business’ biggest challenge is staying true to its roots.
“We want to stay true to ourselves and our values,” Barnes told Tire Review in an interview earlier this year. “As we continue to grow, we must continue to do the right thing, to empower our people, to keep that entrepreneurial spirit in us whether we have 200 or 1,000 stores.”
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This year, the company began its second round of more than $300 million in investment in the Chicagoland area. Seven Belle Tire stores are currently open and another 54 locations are on the way in the next two and a half to three years. The goal is to have 60 stores in Greater Chicago and create more than 1,000 jobs.
“We see the Chicagoland market as a segment where there is no leading market leader to provide one-stop service like Belle does,” said Barnes. “The Belle Tire name has a strong brand identity over decades of advertising and many transfers from nearby markets located in Chicago.”
Barnes III is a third-generation tire dealer. His father, Don Barnes, Sr. entered the tire business in the 1960s when he partnered with Sam Waze, who founded Belle Tire in 1922. Sam named the business after his wife. Belle.
Around 1984, the Barnes family purchased shares of Waze and continued to expand through the acquisitions of American Tire, Delta Tire, Great Lakes Tire and Elkin Tire followed by the acquisition of Tireman and Metro. 25 in the 1990s, according to Belle Tire’s website. In 1997, the business had 45 locations and 650 employees in Michigan.
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Over the years, the company has expanded throughout Michigan and Ohio and Indiana. As it continues to expand into greater Chicago, there will be opportunities for employee advancement and giving back to what has helped grow the business.
“We really care about what our teams do,” Barnes said. “We know that we must continue to invest in them to create future leaders from within. People are our greatest asset. The reason we can continue to expand is thanks to the wonderful people who working for us.
Barnes admits that since his days as a 17-year-old working as a tire technician for the company, the tire industry has gotten tougher.
“Being a store manager at Belle Tire today is much more difficult than it was 50 years ago,” he said. “It’s more work and management.”
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According to Barnes, the increased SKU of tires and auto parts has made business more difficult. Today, Belle Tire uses a “data driven” and market-by-market approach to determine what works best in each market and products are A movers.
What hasn’t changed, Barnes said, is how he and the management team care about the communities Belle Tire serves and the families it serves.
“We look at our customers as close friends,” Barnes said. “Our job is to get our neighbors back on track as quickly and affordably as possible. What we do will remain.
“We are a community-driven and customer-driven organization,” Barnes continued. “This has been at the core of Belle Tire for the past 100 years and for the next 100 years. It’s exciting to celebrate 100 years, but I don’t look at it that way. We’re just happy to be a part of something bigger than ourselves. About 2,500 employees, and their families and thousands of families who have worked for our company in the past should be grateful to get to this point. The exciting thing is how we can grow and expand this on our own.
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Today, Belle Tire has 130 stores and counting. As the company grows, Barnes says it will always focus on the bottom line and its people first. However, one big area of growth Barnes sees for Belle Tire and the industry as a whole is electric vehicle service.
“The idea is to renovate the stores and offer discounts on EVs, so when it’s done in the store, we can expand their range,” he said. “That’s an investment we’re looking for in the growth of EVs. We’re exploring options for service, one of which is providing charging stations at our stores.
While Belle Tire’s facilities are preparing to adapt to the changing conditions, Barnes has his eye on where the Tireman brand will be next.
“We will continue to look to move into markets based on our current footprint,” he said. “There are a lot of opportunities coming up across central Ohio and southern Illinois and Indiana. We just have to analyze the opportunities now and continue to figure out what’s best for us.
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Halol plant of CEAT Ltd. has been awarded a Lighthouse Certificate by the World Economic Forum. The certification is awarded to manufacturers who use fourth-generation technologies (Industry 4.0) to transform factories, value chains and business models for sustainability, empowering employees and increasing the product, the company says.
The series will feature Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.
With the new link, shop owners and operators can see pre- and post-cut results for rotors and drums online. Belle Tire is known for being the best tire shop in town. Whether you need replacement or just service, they are ready and waiting to serve you. But does Belle Tire have an oil change?
Yes, oil change services are available at Belle Tire. Belle Tire has been in business for a long time because of the expertise of its employees, who are highly regarded for their prompt and accurate service. This is a large company, so you should be able to find one in your area that does oil changes. Continue reading to learn about their prices, hours, locations, and more.
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Yes, Belle Tire offers oil change services. An oil change involves replacing oil and other fluids to extend the life of your vehicle. The experts at Belle Tire always follow the manufacturer’s recommendations at the time
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